Expert Business Digital Marketing
In this episode, Attentive founder and CTO Pedro Araújo talks about what…
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SEO stands for search engine optimization. SEO is related to search engine marketing, SEM, which is when ads are tied to specific search terms and phrases, but SEM is not SEO. You can apply SEO to your blog to improve its results in search engine results pages without specifically marketing anything.
Growth hacking encompasses the fields of marketing, data and technology. It is a business strategy that focuses on growth usually it is used in early stage startups who need massive growth and are aiming to compete with big corporations given a short span of time and small budgets. The goal is to get many users and customers as possible with low-cost plan to help striving businesses drive sales.
The rise of digital media and the internet have opened up a wide array of platforms that businesses can utilize to showcase their products and services. One of those is through electronic mailing. Gone are the days that you have to wait for weeks or even months to receive a long awaited letter. With the help of yahoo mail and gmail, communication was made a lot easier. But aside from that, these advancement has been a convenient way to market products and services, along side building and developing relationships among your clients.
Social media optimization refers to optimizing webpages to maximize social media sharing and increase brand awareness. This can take the form of adding social media sharing on all piece of content marketing, calls to action to share the content at the end of each article, links to your social media profiles on your home page and consistent branding across your home page and social media profiles. This is an essential aspect of social media marketing.
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