SEO stands for search engine optimization.
SEO stands for search engine optimization. SEO is related to search engine marketing, SEM, which is when ads are tied to specific search terms and phrases, but SEM is not SEO. You can apply SEO to your blog to improve its results in search engine results pages without specifically marketing anything.
Traditional search engine optimization focused on keyword density and on-page SEO like using keywords in titles and tags. Search engines have grown more intelligent and now tease out the searcher’s intended question, matching content presented based on how well it answers the intended if implicit question. This raises the importance of conversational search engine optimization, writing out the entire question that someone would speak to an information appliance and that search engines would assume is the actual question the keyword search is intended to answer.
The benefits of good SEO include significant traffic, increased brand awareness and content presented to people at the right stage of the sales funnel, an essential element of conversion rate optimization. Good SEO results in high organic traffic without having to pay for ads. You can tailor your search engine optimization for your homepage or content to target the right people – your most likely customers or ideal customer demographic – instead of aiming for as many people as possible, few of whom convert to paying customers.
