What is the
SMO

SMO is short for social media optimization.

Social media optimization refers to optimizing webpages to maximize social media sharing and increase brand awareness. This can take the form of adding social media sharing on all piece of content marketing, calls to action to share the content at the end of each article, links to your social media profiles on your home page and consistent branding across your home page and social media profiles. This is an essential aspect of social media marketing.

Social media can generate traffic to your website, but most traffic to websites still occurs as a result of searches via search engines. This doesn’t negate the value of social media optimization. Social media is one of the best sources for backlinks that search engines trust, as compared to pasting links anywhere you can. And these links are given more weight by search engines when determining the quality of your content compared to link spam or relevant links posted on other sites.

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You should apply SEO to your company's social media profiles so that they come up in both web searches for your company and searches on the social media sites

The Relationship between
SMO and SEO

One demonstration of the relationship between SMO and SEO is the tying your social media profiles to content management systems to share links as soon as it is published. Building up a following on social media gives you an audience for content that is shared via social media, and once you have such a following, you have a good chance of viral social media sharing of content that causes new content to rank well in search results. Then there’s the fact that loyal followers on social media are likely to be your best customers, and you can maintain their loyalty and keep their business with rewards like insider content or first crack at coupon codes.

 

It is the sharing of corporate marketing pieces, coupon codes and stories about the company that are part of traditional social media marketing. Sharing positive reviews, posting unboxing videos of exited customers and answering customer questions in user communities on social media also fall into this category.

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